Your growth.
Our reason to grow.
We’re on the same team. Here’s what that means in practice.
Same team.
Same scoreboard.
We don’t win when you lose. When a brand’s campaign brings real customers, they come back, and that’s how we grow. When a creator’s product sells, we grow with it. So we only take on work we believe can succeed, and we tell you early when something won’t.
Brands
- Your campaign works
- You come back
- We grow
Creators
- Your product sells
- Your income grows
- So does ours
The Fairness Charter.
Creators always decide.
No deal is ever pushed. Creators review every opportunity and can pass without pressure.
Fit before fee.
We only pitch brands that suit a creator’s audience. We ask whether the creator would use the product without a deal.
Clear money.
Both sides know how we’re paid on every deal. Creator fees are passed through transparently.
Clearly labelled.
Every paid post is marked as an ad. We agree responsibilities and labelling requirements before content goes live.
How we get paid.
For brands
Brands pay a management fee per campaign, agreed before work begins. Creator fees are passed through transparently. You receive an itemised proposal.
For creators
Creators pay nothing to join the network or take a brand deal. The brand pays our fee, and you keep your full agreed rate.
For the Growth Studio
The optional Growth Studio works as a percentage-based partnership or a fixed project price. We recommend a model after the audit and agree the scope in writing. No hidden cuts.
Can you work with both sides?
Yes, but our roles need to be clear. On a brand campaign, the brand commissions our work. We tell creators who pays us, what the campaign needs and what rights are requested. Creators decide whether the deal is right for them.
If we also work with a creator through the Growth Studio, we disclose that relationship where it could affect a recommendation. We explain the fit instead of presenting ourselves as a neutral adviser to both parties. If an interest conflicts with yours, we discuss it before continuing.
We don’t share a creator’s private sales data with a brand without permission. Audience learnings inform our thinking; confidential information stays confidential.
Better together,
by design.
Most agencies only see a creator’s follower count. Because we help creators build and sell their own products, we learn what their audiences actually buy. That’s what we bring to every brand shortlist.