The “Authentic” Post
You paid for a recommendation. It sounded like a script, and your audience scrolled right past it.
Influencer marketing for productivity brands.
We find the creators your customers already watch, run the campaign with you, and report on what it sold.
Is this for you?
- You sell a productivity product: software, an AI tool, hardware or a course.
- You want sales or sign-ups, not just reach.
- You’d rather work with a few right creators than many random ones.
Probably not a fit if…
You only want mass reach regardless of audience, or need creators outside the productivity niche.
You’ve been there.
A partnership should make sense before anyone signs.
The Vanity Trap
Great impressions on paper. But clicks, sign-ups and sales barely made it into the report.
The Gamble
Another spreadsheet sorted by follower count. Little explanation of why those creators fit your product.
What you get.
The right partners, a clear process and a report you can use.
Creator matching
Finding names is easy. Finding the right people takes work.
We build a shortlist with fit notes and an audience snapshot.
What’s included
- Audience and content research
- Engagement quality review
- Past partnership review
- Shortlist with written fit notes
Campaign management
A campaign has a lot of moving parts.
We coordinate the details with you, from outreach to reporting.
What’s included
- Outreach and negotiation
- Contracts and briefs
- Content review and ad-labelling checks
- Campaign reporting
Creator-led content (UGC)
Your ads need content that shows the product in use.
We arrange short-form videos and assets for your own channels.
What’s included
- Creator and concept selection
- Production brief and review
- Usage rights agreed in writing
Ambassador programs
One post can only tell part of the story.
We plan ongoing partnerships with creators who use your product.
What’s included
- Long-term partner selection
- Content cadence and scope
- Renewal and review checkpoints
Launch campaigns
A launch needs coordinated timing.
We bring creator content into your product or feature launch.
What’s included
- Launch brief and creator shortlist
- Content schedule and approvals
- Tracked links and launch report
How we vet creators
- Audience fit
- Engagement quality: real conversations
- Past partnerships
- Brand safety
- Would they use it without a deal?
How it works.
A clear sequence, with you involved at every decision.
- 01
Brief
A 30-minute call about your product, audience, goals and budget.
- 02
Shortlist
Vetted creators, each with notes on why they fit.
- 03
Campaign
Outreach, negotiation, contracts, briefs, content review and compliance.
- 04
Report
Clicks, sign-ups and sales through tracked links and codes, plus what to do next.
Typically 3–6 weeks from kickoff to content going live.
We agree ad-labelling requirements in the brief and review sponsored content before publication, including “Werbung” in Germany and applicable US FTC disclosure requirements.
What comes back.
We measure what matters to your business, together.
Same team.
Our business grows when your campaigns work, because that’s when you come back. So we’re invested in understanding your results, and we tell you early when a campaign isn’t the right fit.
How we measure
Tracked links, unique discount codes, UTM parameters and a written post-campaign report. You see clicks, sign-ups and sales, not just views, wherever your tracking setup makes attribution possible.
Explore your campaign’s potential.
Example rates. Change them to your own numbers.
500estimated visits
15estimated customers
Add your customer value and budget to see your estimated return.
An estimate based on your inputs, not a promise. Views × click-through rate = visits. Visits × conversion rate = customers. Revenue ÷ budget = gross return, before other costs. These example rates are assumptions, not verified industry benchmarks.
Customers who stay or buy again raise the real return.
Investment
Every campaign is quoted individually, based on your goals, scope and the creators involved. Creator fees are passed through transparently, with no hidden markups.
Founding partners
Let’s build the first chapter.
We’re new, and we won’t pretend otherwise. Our first brand partners get founding rates in exchange for letting us publish an honest case study, whatever the results.
How to start.
A conversation first. A clear next step if we’re a fit.
For brands
Not ready to talk? Send a briefBrand Partnership Call
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What happens next
- 01
You book or send a brief.
- 02
I reply within 2 business days.
- 03
You get a shortlist proposal.
A few things you might be wondering.
What does it cost?
Every campaign is quoted individually based on goals, scope and creators. Creator fees are passed through transparently. You get an itemised proposal before anything starts.
How do you make money?
From a management fee on campaigns. We grow when you come back for the next campaign, so your results matter to our business.
How long does it take?
Typically 3–6 weeks from kickoff to content going live.
Which platforms?
YouTube, LinkedIn, Instagram, TikTok, newsletters and podcasts.
Do you work with brands outside the productivity niche?
No. That focus is the point.